The customer
Vidéotron, a major telecommunications and media company in Quebec, holds a critical role in promoting and supporting French Canadian content. As the primary telco for the region, they are responsible for providing top-tier services to their diverse user base.
Customer requirement
Vidéotron aimed to significantly upgrade their existing SVOD (Subscription Video On Demand) service while expanding it across a wide range of new devices. They sought to enhance both the user experience and platform availability to meet the needs of modern consumers and support seamless streaming across households.
DIAGNAL solution
In partnership with Comcast Technology Solutions, DIAGNAL delivered a pre-integrated, direct-to-consumer premium video product for Vidéotron. This involved launching the service on multiple platforms, including responsive web, Android phone and tablet, iPhone, iPad, Chromecast, and Apple TV. Key features include downloadable content and multi-profile accounts for household viewing. The rollout will soon expand further, with Android TV, Fire TV, Samsung TV, and LG TV scheduled for imminent release. This solution allows Vidéotron to cater to their audience’s needs while promoting French Canadian content on a broader scale.
