CMS Solution and App Management Solution

TOD

DIAGNAL provides CMS solutions to power TOD's operational workflows

The Customer

TOD is a subscription-based premium video streaming platform owned and operated by the beIN Media Group. Originally launched in January 2022, TOD offers sports and entertainment content across the MENA region.

In 2025, the platform underwent a major shift with the launch of TOD 2.0 – bringing enhanced user experiences, deeper sports coverage, and a broader range of entertainment content to its growing subscriber base.

The platform’s content portfolio includes an extensive lineup of sports rights, from Formula 1 and UEFA Champions League to the English Premier League and La Liga, alongside a rich library of premium entertainment content delivered in multiple languages and 4K quality.

Video is delivered live and on demand in multiple audio languages, with exclusive distribution rights tailored to regional markets across MENA.

Customer requirements

As TOD prepared to upgrade its platform for the next stage of growth in MENA, beIN MEDIA GROUP (beIN) faced a complex operational challenge. Delivering premium sports and entertainment content to a huge number of regional viewers across multiple devices – while meeting high expectations for content timeliness, quality, and accuracy – required significant CMS innovation.

In particular, the TOD team needed:

A CMS solution that allowed content ops and app ops teams to work efficiently
Streamlined management of live and on-demand sports content, with fast turnaround from live broadcast to VOD availability.
Scalable workflows for bulk entertainment content ingestion and metadata enrichment.
Integrated management of live sports data, including match stats, schedules, and standings – powered by Opta.
Cohesive configuration and content management across a wide array of platforms, including web, mobile apps, and smart TVs from multiple vendors.

Solution

To meet these demands, DIAGNAL provided an integrated suite of solutions to power the platform’s operational workflows.

DIAGNAL ENHANCE

ENHANCE serves as the central video publishing and live channel management platform for TOD:

End-to-end asset creation and publishing workflows across sports and entertainment content.
Automated match asset creation for Opta-supported games, transforming incoming sports data into complete, ready-to-publish content.
Post-match video trimming operations and rapid publishing of match VOD content.
Centralised management and distribution of live sports data – handling match stats, schedules, standings, and more – providing an enriched viewing experience across TOD.
Large-scale processing of entertainment content, with detailed metadata enrichment to enhance discoverability and presentation.

With ENHANCE, TOD manages content ingestion, transcoding, metadata, and rights from a unified, cloud-based platform, supporting regional catalogue variations with minimal duplication.

DIAGNAL ENLIGHT App Manager

ENLIGHT App Manager provides centralised application user experience management for the platform’s entire device ecosystem:

Web, Android, iOS, Android TV, Apple TV, Samsung, LG, and Hisense TV applications developed by beIN are all managed through a single configuration console provided by DIAGNAL.
Teams can manage page structure and rails configurations with flexibility, selecting rail types and linking content directly from Enhance.
App Manager’s previews help content operations teams visualise and fine-tune page layouts across platforms. This helps maintain a consistent user experience even as TOD scales its content offerings.

TOD uses ENLIGHT App Manager to preview and schedule updates across platforms and align app features with subscription plans, supporting commercial goals and platform consistency.

The Results

With DIAGNAL’s solutions in place, TOD has a highly efficient and scalable operational model for its OTT service in MENA.

Live sports content can be turned around quickly – from live events to VOD availability – keeping pace with fan expectations and maximising engagement.
Automated video operations have reduced manual effort and operational overhead for the TOD team.
Optimised workflows for handling sports & entertainment content and metadata have helped speed up the delivery of premium experiences across TOD 2.0.
Centralised configuration management ensures that the growing TOD app ecosystem can be updated and refined without duplication of effort across device platforms.

Combined, DIAGNAL ENHANCE and ENLIGHT App Manager reduce manual overhead, centralise complex workflows, and provide TOD with the agility to manage rights, products, and regional configurations with precision.

James Walmsley, director of technology, product and analytics for TOD said,

“This wasn’t just about upgrading a platform, it was about setting up TOD for scale, agility, and long-term growth. DIAGNAL’s solutions have helped bring more structure and efficiency to our operations, particularly around sports data based content workflows, automation and ease of applications management. The DIAGNAL team brings the right industry experience and expertise to support our business requirements and growth plans. This partnership gives us full confidence that we can deliver exclusive and premium entertainment content to our growing audiences across this diverse region.”

“Our solutions facilitate the management of sophisticated content workflows, business rules and viewing experiences for regional streaming leaders,” said Reuben Verghese, CEO of DIAGNAL. “We are delighted to offer our solutions and expertise to TOD and support their vision of delivering top-tier sports and entertainment content across MENA.”

As TOD continues to develop its platform and deepen its content offering, DIAGNAL’s solutions underpin the day-to-day delivery of premium sports and entertainment to TOD viewers across MENA.