The customer

Optus Sport is a leading premium live and on-demand sports streaming service owned by Optus, one of Australia’s largest telecommunications operators. Since its launch in 2016, Optus Sport has gained a significant following by delivering extensive coverage of major football events, including the Premier League, UEFA Champions League, and FIFA World Cup. With a strong presence across multiple platforms—including OTT apps and the Optus IPTV platform—Optus Sport has become a cornerstone of the Australian sports broadcasting landscape. The service is designed to offer fans an immersive experience through high-quality live streams, on-demand replays, highlights, and expert analysis.

Customer requirement

Optus Sport needed to overhaul its existing Content Management System (CMS) to scale with their growing premium content library and meet evolving audience expectations. To continue offering a seamless user experience across devices, Optus sought a CMS that could provide:

• Robust content organization for both video and non-video assets.
• Enhanced channel management capabilities to handle live streams and on-demand video feeds.
• The ability to easily ingest metadata and support dynamic updates for live events like sports matches.
• Long-term scalability and performance to support increasing traffic, especially during major sports events.

In short, Optus required a next-generation CMS to become the backbone of their content operations, enabling them to focus on delivering quality content while the system handled the complexity behind the scenes.

DIAGNAL solution

Optus partnered with DIAGNAL to design and implement a tailor-made CMS solution that addressed all of their operational challenges. DIAGNAL’s solution went beyond simply upgrading the existing platform. The new CMS allowed Optus to:

• Manage complex workflows with intuitive interfaces, ensuring that content producers could easily schedule, organize, and publish both live and on-demand content.
• Automate content updates through seamless metadata ingestion, ensuring that information such as match statistics, player profiles, and event schedules were always up to date without manual intervention.
• Optimize channel management, enabling better control over multiple live video feeds and the ability to schedule new channels, including pop-up channels for special events.
• Streamline match management, giving Optus Sport full flexibility to manage live events in real time, including the ability to make on-the-fly updates to broadcast streams.

The collaboration resulted in a high-performance CMS that was scalable, secure, and user-friendly, enabling Optus to continue its growth as Australia’s premier sports streaming service.