In Part 1 of this two-part series, DIAGNAL explores how Bitmovin Cloud Connect, integrated with AWS, optimises video encoding workflows for OTT platforms. Discover how this combination helps achieve better control over encoding resources, increases performance, and enhances cost efficiency, giving a full picture of how Cloud Connect can support your content delivery strategy.
Video encoding is a key differentiator when it comes to delivering high-quality streaming content. Traditional encoding solutions often struggle with scalability, high operational costs, and security concerns, especially when managing large volumes of content or handling high-demand events.
The demand for high-quality, real-time video streaming has never been greater, especially as the OTT market continues to expand and compete for viewers.
The answer lies in the power of the cloud. By integrating Bitmovin Cloud Connect with AWS, OTT platforms can run video encoding directly within their own cloud infrastructure, offering a flexible, scalable, and cost-efficient approach. The power of the cloud allows organizations to deliver high-quality video streaming, while also optimizing costs and improving security.
At DIAGNAL, we’ve implemented this exact solution, combining Bitmovin Cloud Connect with AWS to optimize our video encoding workflows, increase performance, and significantly reduce operational costs.
In this blog, we explore how Cloud Connect with AWS is changing the way video encoding is done, offering practical examples and valuable insights into best practices for OTT platforms.
imagesource: https://bitmovin.com/encoding-service/cloud-connect/
Cloud Connect: Taking control over video encoding
Bitmovin Cloud Connect gives us full control over the video encoding process, allowing us to adjust every aspect. DIAGNAL runs Bitmovin encoders directly within our AWS account, giving us full command over our encoding infrastructure. This level of control is essential for OTT platforms where consistent video quality and reliable streaming are non-negotiable, especially during high-demand events.
We can set up a dedicated AWS account specifically for encoding tasks, isolating them from other services and reducing the risk of disruptions. This independence also gives us the ability to monitor performance in real-time, allocate resources as needed, and address any technical issues promptly, without relying on external support.
With Cloud Connect, DIAGNAL can adjust encoding resources as workflow needs increase, processing large amounts of content efficiently, and maintaining high-quality video experiences, even during peak periods.
For example, during sports competitions, where content processing demand rises significantly for a period of time, Cloud Connect helps us allocate more encoding resources to keep publishing timelines running smoothly. This capability is critical for sports broadcasters, where every minute of delay matters.
Cost-efficiency with on-demand resource allocation on AWS
By using AWS, with which DIAGNAL is already partnered, we avoid the need to switch cloud providers. This simplifies our operations and eliminates the complexity of managing multiple cloud environments.
This flexibility means we only pay for what we need, avoiding overprovisioning during off-peak hours and underprovisioning during high-traffic periods.
Full control from ingest to delivery opens up new opportunities for both cost and video delivery optimisations, allowing us to fine-tune every aspect of our workflow. For example, during a surge in content releases, Cloud Connect enables us to add more processing power, using pre-warmed encoder pools, as required to keep turnaround times to a minimum.
Cost savings during data-transfer (S3 to Bitmovin encoder and back) can be realised by running the encoder in the same region as your S3 bucket. Further data transfer cost savings can be realised when using CloudFront as your CDN.
According to insights from AWS re:Invent 2024, companies adopting these tools are saving up to 40% on infrastructure costs during peak periods. This level of cost control is crucial for OTT platforms, where maintaining budget efficiency while handling large-scale content workflows is a key business priority. With Cloud Connect we can take advantage of all the cost optimisation strategies provided by AWS.
Collectively AWS and Bitmovin Cloud Connect allow us to meet the demands of encoding for high-demand VOD releases, without committing to infrastructure that we only need for a short period. This flexibility allows us to allocate resources as needed, continuing to keep costs down while delivering top-tier content.
That wraps up Part 1 of our Optimising Video Encoding deep dive, covering the key aspects of how Bitmovin Cloud Connect, integrated with AWS, helps OTT platforms enhance their video encoding workflows.
From scaling resources in response to demand to optimising costs, this solution offers OTT platforms the flexibility they need to keep pace with the growing demand for video content while maintaining high performance.
Stay tuned for Part 2, where we cover the security features of Cloud Connect, plus how the solution facilitates troubleshooting, issue resolution, and regional flexibility.
Take the guesswork out of video encoding
In the meantime, if you’re scaling or optimising an OTT platform, getting video encoding right is essential for delivering a consistent viewing experience.
At DIAGNAL, we work with regional broadcasters, sports content providers, and OTT platforms to implement robust and cost-effective encoding solutions, making sure content is delivered with the highest quality, every time.
