Multi-Screen App Solution

Dubai+

Dubai Media Incorporated (DMI) is one of the leading media organisations in the MENA region

The Customer

Dubai Media Incorporated (Dubai Media) is one of the leading national broadcasters in the Middle East and North Africa (MENA) region. Deeply embedded in the cultural fabric of the UAE, Dubai Media plays a central role in shaping the Arabic-speaking media landscape. As a state-owned media company approved by the UAE Media Office and local leadership, Dubai Media is tasked with driving Dubai’s creative economy, archiving its rich cultural heritage, and serving as a launchpad for original Emirati and regional Arab talent.

Customer Requirements

As audiences globally and regionally shifted toward streaming-first media consumption, Dubai Media recognized the critical need to bridge the gap between traditional television and modern, on-demand digital experiences. To capture this momentum and fulfill its national broadcasting mandate, the customer required a next-generation platform built to meet the following demands:

Massive Scalability & Infrastructure: A robust system capable of hosting a massive debut library of over 30,000 hours of nonstop entertainment, spanning TV series, movies, documentaries, live sports broadcasts (such as major leagues and global championships), and year-round live cultural events (like the Dubai World Cup and New Year’s celebrations).
An Ubiquitous Multi-Platform Presence: Seamless application deployment across more than 8 major device platforms, including Web, Mobile (iOS, Android), and Connected/Smart TVs, ensuring accessibility anywhere in the world.
A Culturally Nuanced, “Family-First” Hub: A completely free, premium streaming space that aligned with national broadcasting standards. The service required full Arabic language layout support (RTL layout) and smart curation to ensure a safe, high-quality, and family-friendly environment for viewers of all ages.
Elevated Visibility for Regional Talent: Distinct design frameworks to spotlight Emirati original productions and fill the “cultural gap” often overlooked by global streaming giants.

Diagnal Solution

In close collaboration with Comcast Technology Solutions (CTS), who managed the end-to-end core video infrastructure, Diagnal stepped in as the front-end application design and delivery lead. Leveraging Diagnal’s Enlight Experience Suite, the team built and deployed the tailored front-end applications for the brand-new digital media platform, Dubai+.

Cross-Platform Application Engineering: Diagnal engineered feature-rich, high-performance applications designed to compete aggressively in the regional streaming market across 8+ user touchpoints (Web, Mobile, and Connected TVs).
Localized User Experience Design: The front-end applications were customized to natively support full Arabic layouts, presenting regional content with intuitive UI/UX navigation designed specifically for the Arab audience.
Personalized & Dynamic Content Delivery: Integrating smoothly with the backend infrastructure, Diagnal enabled fluid user features such as smooth ad-free premium premieres, offline viewing capabilities, and smart personalized recommendation algorithms based on user interests.
A Successful Next-Phase Transformation: The collaboration successfully launched Dubai+ as a premier, free-to-use digital destination, transforming how official Emirati and regional media connects with modern audiences online.
Unprecedented Content Visibility: By creating tailored application layouts, Dubai Media successfully maximized the discoverability and global reach of its 30,000-hour catalog, positioning Arabic-language content at the forefront of the user experience.
A Trusted Space for Millions: Users gained access to a premium, secure, and family-first entertainment experience that blends world-class streaming performance with deeply rooted cultural storytelling.
A Benchmark for MENA Broadcasters: The successful debut of Dubai+ serves as a powerful testament to the accelerating digital evolution across the Middle East, demonstrating how traditional national broadcasters can successfully scale to match modern streaming expectations.