DIAGNAL, Comcast Technology Solutions and WRC launch a new OTT streaming application and three news and sports data websites.

The Customer

The FIA World Rally Championship (“WRC”) is not just a motorsports event; it’s one of the most complex and rich categories of sporting events on the planet. Under the umbrella of WRC Promoter and sister company Rallycross Promoter are three championships:

• The FIA World Rally Championship (WRC), which holds rallies around the world and over every manner of terrain, with complex stages that test driver and car to their limits

• The FIA European Rally Championship (ERC), which focuses the action on the European continent

• The FIA World Rallycross Championship (World RX), which provides fans with an arena-based experience with tracks that combine gravel and asphalt elements.

Customer Requirement

DIAGNAL and Comcast Technology Solutions (“CTS”) was approached to help WRC apply its passion for people and technology into a new, advanced, always-on multi-screen application (Rally TV) that makes the most of WRC’s rich variety of competitive rallying, and its vast catalog of motorsports content.

Alongside the launch of Rally TV, WRC sought to maintain and refresh their existing websites World RX, WRC and ERC as sources of driver stats, live timing, results & standings and news.

DIAGNAL Solution

DIAGNAL Enlight, an OTT applications solution, enables the deployment of Rally.TV app across a wide range of device platforms while DIAGNAL Enhance, a content management solution, ensures the efficient management of all sports data, live updates, articles, and other content to drive user engagement.

DIAGNAL solutions are integrated with the CTS Cloud Video Platform to power subscription-based and free-to-air video streaming across Rally TV's live events and on-demand catalogue. They also contribute to the CTS Insights business intelligence dashboard, offering a full suite of business and quality of service metrics for WRC Promoter.

DIAGNAL’s team played a significant role in supporting CTS in from discovery through to product design, development, integration and to finally deploying the digital platforms for WRC Promoter.