DIAGNAL and LiveLike have partnered to bring interactive audience engagement experiences to premium OTT services through seamless integration with DIAGNAL’s Enhance CMS and Enlight Applications solution. This integration enables sports and entertainment providers to easily connect live events with LiveLike’s powerful fan engagement platform, delivering interactive features such as polls, quizzes, predictions, and other real-time widgets across mobile apps, TV devices, and the web.
Through the Enhance CMS, operators can directly create and manage LiveLike programs for live matches, whether the content is powered by Opta data or manually entered. When linked, LiveLike programs automatically display interactive features to viewers during live broadcasts, driving audience participation and increasing engagement time.
Key capabilities of the LiveLike–DIAGNAL integration include:
- Automatic Program Creation: LiveLike programs are generated automatically when a game asset is created in Enhance.
- Manual Program Management: Operators can create, link, or update programs for non-data provider assets directly from the Enhance interface.
- Real-Time Sync: Match schedule changes or broadcast time updates in Enhance are automatically reflected in the LiveLike program.
- Full Visibility: Operators can see program status, program details, and direct links to the LiveLike dashboard from within Enhance.
- Audit Logging: All program creation, updates, and errors are tracked for transparency and operational control.
By combining DIAGNAL’s advanced content management capabilities with LiveLike’s engagement tools, OTT service providers can enhance the live viewing experience with interactive, real-time fan participation.
The integration is designed for efficiency, tested in live deployments, and ready to roll out for sports and live event services globally.
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